About the only thing that social media is good for is a great place to get views, but it should never be considered for anything beyond that. It's not a replacement for social interaction. So when I was asked to be on Ello by founder Paul Budnitz ... at first I hesitated but then I said sure, yeah, I'll try this. I had gotten off Facehook about two years or so before, dumped Tumblr, and considered Twitter just a place to bitch slap in 140 characters or less. None of it was inviting.
So I tried Ello. People actually starting coming from Ello to view this website. Bit of a shock. In two years I had 7.5K following apostles who went from, liking everything I posted, to those who occasionally left me long sermons critiquing certain images, to actual friendships that I still keep up.
But then Ello changed ... Mr. Budnitz, errr Paul, left for greener pastures (squirrel) and those left behind decided that the best way to manage the site was to let a few members be designated gate keepers. Well, what was once an open forum turned into clique city where everyone the gate keepers didn't like suddenly was closed out from being seen. Almost overnight there was a certain look that was permitted to be viewed by everyone and if you did not hit that look you saw the viewing of your work drop to 1% of what it use to be.
If it had just been me, it may have made me feel like a whiner, but it happened to a lot of great photographers that I spoke with. Way to turn off a community you'd built up, Ello. So I closed up shop and walked away ... again.
The hope is that social media is to be social and open to everyone, not dictated and curated by just a few ... that's not being social, that's being tribal and closed to only what you feel is right ... without the chance of open conversation.
Someone will figure it out, someday.