Seattle :: Bye Photo Industry

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After thirty seven years it's time to say goodbye to the photo industry.

And it's funny because I use to love the photo industry. Working for start ups as a consultant was great fun, but always there was a dark side. The greed that sets in. Greed that makes the client lose sight of who they are, what they can expect of their product, and how it will sell. When the product makes its first surge all they see is money. When the surge is over, and reality sets it, they freak out. They start to blame people, and lose sight of the bigger picture and long term goals. It’s happen three times now. And each time I've had to walk away. When I say walk away, literally … it’s picking up the phone and speaking the words, “we’re done”.

It of course makes one feel it's not been worth the effort. In fact it's really been a total waste of time. And we’re talking ten plus years as a consultant who makes someone a whole lot of money by selling their shit, then watches as they blow said money on their own ego. You just have to get out of the way as the wheels come off the company. The principals can't understand what's happening because they've been absentee owners, out spending the capital that should have paid the company bills, and then finger point at everyone other than themselves as their company collapses. 

As I said ... I'm quitting the photo industry. At this point I'm going to do what I should have done with all along. My ceramic business. Without any damn distractions.

And I couldn't be happier. 

marc fredric gottula